Jake is a transformative marketing executive with a passion for innovation and a commitment to social
responsibility. As a Director and Global Head of Marketing at YouTube, he has led the strategic direction and full
operation of YouTube's Music, Premium, and Shorts divisions. Jake's leadership transformed YouTube's relationship
with artists, creators and the music industry, driving profitability and reaching billions of users worldwide.
His deep understanding of consumer needs and technological advancements has placed him at the forefront of
YouTube's expansion into Generative AI. Jake successfully led the launch of cutting-edge Gen AI products,
redefining the company's role in empowering content creation and shaping the future of media.
Beyond his executive role, Jake's influence extends to society at large. His commitment to serving the community is
evident through his leadership in helping launch YouTube’s $100M Black Voices Fund, which amplifies Black voices
and promotes racial justice. He also played a crucial role in YouTube's COVID-19 response, ensuring informative and
engaging content reached a global audience during the pandemic.
Jake's diverse experience across consumer goods and technology, coupled with his dedication to social causes,
demonstrates his exceptional leadership and societal commitment. His achievements at YouTube and beyond make
him a valuable asset and a role model for corporate leaders seeking to drive both business impact and social good.