Myles Worthington
CEO
WORTHI
Myles Worthington is the CEO and founder of WORTHI, an award winning ethnographic marketing, communications and content company that exists to create authentic and consistent relationships between brands, studios and IP, and what we call historically underestimated audiences, to create long-term business impact.
As the company CEO, Myles and his team across the country partner with major brands like Google, Apple, Disney, Paramount, Lionsgate, Bumble, Tubi, Max, Amazon, Hulu, Peacock and many more to build and execute upon strategies that keep these brands relevant and resonant for Black, Latine, LGBTQ+, Asian and Pacific Islander, People with Disabilities, and every intersectionality in between. WORTHI was recently named one of the top Multicultural Agencies by Adweek for 2023 – a mere 18 months after Myles founded the company.
Myles was able to start and build WORTHI to a multimillion dollar agency with zero outside funding, support or loans. Brick by brick he constructed and grew this now robust company through his earned credibility, relationships and grit.
Prior to building his own foundation with WORTHI, Myles held various roles at multiple communications agencies before coming to Netflix and starting the Multicultural PR practice in 2016. He later moved to the marketing org to start (and eventually lead) the multicultural Brand & Editorial team. His efforts are responsible for pioneering initiatives like Strong Black Lead, Con Todo, Most and Netflix Golden which were sub-brands and digital communities that focused on creating content and conversation for Black, Latinx, LGBTQ+ and AAPI audiences respectively. He built those teams and the internal corporate energy towards audience related work from scratch, and proudly led that organization until he left the company in April 2022.
Myles’ professional purpose is simple: change the perception around underestimated audiences, not because of principles related to DEI, but because of principles related to business impact.
Marketers should see the opportunity in speaking to these audiences as the ultimate business proposition, not an action they have to do because of cultural pressure. Weed out the apathetic language, lean into specificity, and be intentional about authentically and consistently connecting with these audiences. Your brand depends on it.
As the company CEO, Myles and his team across the country partner with major brands like Google, Apple, Disney, Paramount, Lionsgate, Bumble, Tubi, Max, Amazon, Hulu, Peacock and many more to build and execute upon strategies that keep these brands relevant and resonant for Black, Latine, LGBTQ+, Asian and Pacific Islander, People with Disabilities, and every intersectionality in between. WORTHI was recently named one of the top Multicultural Agencies by Adweek for 2023 – a mere 18 months after Myles founded the company.
Myles was able to start and build WORTHI to a multimillion dollar agency with zero outside funding, support or loans. Brick by brick he constructed and grew this now robust company through his earned credibility, relationships and grit.
Prior to building his own foundation with WORTHI, Myles held various roles at multiple communications agencies before coming to Netflix and starting the Multicultural PR practice in 2016. He later moved to the marketing org to start (and eventually lead) the multicultural Brand & Editorial team. His efforts are responsible for pioneering initiatives like Strong Black Lead, Con Todo, Most and Netflix Golden which were sub-brands and digital communities that focused on creating content and conversation for Black, Latinx, LGBTQ+ and AAPI audiences respectively. He built those teams and the internal corporate energy towards audience related work from scratch, and proudly led that organization until he left the company in April 2022.
Myles’ professional purpose is simple: change the perception around underestimated audiences, not because of principles related to DEI, but because of principles related to business impact.
Marketers should see the opportunity in speaking to these audiences as the ultimate business proposition, not an action they have to do because of cultural pressure. Weed out the apathetic language, lean into specificity, and be intentional about authentically and consistently connecting with these audiences. Your brand depends on it.