Sadé Muhammad the Chief Marketing and Impact Officer of TIME, where she focuses on growing revenue opportunities for the brand’s newest and emerging go-to-market sales products — including events and paid social, as well as TIME’s most resonant content platforms and tentpoles, which are centered on climate, culture, and impact, such as The Closers, TIME Impact House, and more. Since joining TIME in February 2023, Muhammad has developed and delivered go-to-market strategies to revenue growth and impact across TIME’s live events, editorial franchises, digital products and more. In the last year, she drove new partnerships to support TIME’s growing custom events business. With premium offerings like TIME100 Talks and the TIME Impact House, a new event series aimed at creating intimate, highly productive spaces that allow the world's biggest changemakers and mission-aligned brands to convene and create meaningful change, TIME’s custom events business has generated a 55%+ year-over-year event revenue growth with brands including Verizon, UBS, Meta, PMI, Nissan, and many others. With over a decade of experience, Muhammad’s expertise spans marketing, digital transformation, ad products, and organizational change through DEI. She founded the Representation & Inclusion Practice at Forbes, a revenue-generating ad business centered on equity as a path to marketing innovation and cultural change. Astrong cross-functional leader and creative, her work has been celebrated in Digiday, Adweek, and PRSANY, and she has forged strategic partnerships with JP Morgan Wealth Management, UBS, LVMH, and more. MuhammadwasnamedtoTheColorComm28,celebrating 28 Black Women in communications making history in 2023. She was awarded the 30 Under 30 Award by the INMA for Achievement in Advertising in 2020. Prior to TIME, Muhammad held various roles at Forbes and NBCUniversal. Muhammadholdsadegree in Magazine Journalism from the S.I. Newhouse School of Public Communications at Syracuse University. She sits on the Emma Bowen Foundation Board, Newhouse 44 Advisory Committee, the Syracuse University Office of Multicultural Advancement Advisory Council Syracuse University Office of Multicultural Advancement Advisory Council, and is a proud member of Delta Sigma Theta Sorority, Inc.