Grant Goldman is the Vice President of Marketing for Pair Eyewear, the first direct-to-consumer and now leading customizable eyewear brand in the world. Grant has been part of the Pair Eyewear team since the brand’s start where he oversees acquisition, life-cycle marketing, and creative. He is personally responsible for driving over 25% of the brand’s total sales and millions in revenue from TikTok, where the brand has garnered a cult-like following. Prior to joining Pair Eyewear, Grant managed marketing for GREATS, a Brooklyn-based sneaker brand. He received his bachelor’s of science in Marketing and Finance from Washington University in St. Louis He lives in New York City.