Janina Lundy
EVP, Head of Brand & Marketing
Hartbeat
Janina Lundy is an entertainment and media executive with 20 years of experience in marketing, business strategy, operations, live events, and content development. She is known for her expertise in connecting with diverse audiences, brokering talent and content partnerships, and developing innovative solutions to marketing and business challenges.
Janina is currently EVP, Head of Marketing and Brand Strategy at Hartbeat, the global entertainment company founded by Kevin Hart. Prior to Hartbeat, Janina was Head of Emerging Audience Development at Amazon Studios & Prime Video, where she joined to lead initiatives targeting Black, Latinx, Young Adult, Faith, and Diaspora audiences globally, across content, marketing, and product. Before Amazon, she spent four years at BET Networks (ViacomCBS), running marketing campaigns, managing strategy and execution for events and experiences, and supervising partnerships. In her most recent role at BET, she oversaw operations, marketing and business strategy for BET+, BET’s SVOD platform. Janina was instrumental in the launch year of the service, which substantially exceeded revenue and subscription projections.
Before BET, Janina was a marketing and branded content consultant. She worked on political media campaigns, managed media partnerships, and executive produced film and television content. Previously, she spent seven years at GlobalHue, where she was most recently SVP, Branded Entertainment & Experiential. Janina was one of the senior leads for the company, providing strategic input on the company’s operations and responsible for relationships between talent, partners, and clients such as HBO, Time Inc., and Verizon. She also led the launch of VOYR, a digital subscription platform, featuring Kanye West during the Watch The Throne Tour.
Earlier in her career, Janina worked for various marketing agencies. Janina holds a B.A. in Mass Communications from the University of Wisconsin and an M.S. in Integrated Marketing from Northwestern University.
Janina is currently EVP, Head of Marketing and Brand Strategy at Hartbeat, the global entertainment company founded by Kevin Hart. Prior to Hartbeat, Janina was Head of Emerging Audience Development at Amazon Studios & Prime Video, where she joined to lead initiatives targeting Black, Latinx, Young Adult, Faith, and Diaspora audiences globally, across content, marketing, and product. Before Amazon, she spent four years at BET Networks (ViacomCBS), running marketing campaigns, managing strategy and execution for events and experiences, and supervising partnerships. In her most recent role at BET, she oversaw operations, marketing and business strategy for BET+, BET’s SVOD platform. Janina was instrumental in the launch year of the service, which substantially exceeded revenue and subscription projections.
Before BET, Janina was a marketing and branded content consultant. She worked on political media campaigns, managed media partnerships, and executive produced film and television content. Previously, she spent seven years at GlobalHue, where she was most recently SVP, Branded Entertainment & Experiential. Janina was one of the senior leads for the company, providing strategic input on the company’s operations and responsible for relationships between talent, partners, and clients such as HBO, Time Inc., and Verizon. She also led the launch of VOYR, a digital subscription platform, featuring Kanye West during the Watch The Throne Tour.
Earlier in her career, Janina worked for various marketing agencies. Janina holds a B.A. in Mass Communications from the University of Wisconsin and an M.S. in Integrated Marketing from Northwestern University.