Andrea Abrams is the founder and CEO of PHYGICODE, a consortium and lab executing phygital engagement solutions for the retail industry. She is a retail industry veteran and global executive, and a technology and blockchain investor, participating in pre-seed rounds of notable startups for physical and digital commerce. She was featured in the Top100 Women of the Future book for her work in web3 ecosystems, she is a 2022 Vogue Game Changers, a Threedium XR Award Winner, a Women in Tech 2024 Top 100 Speakers and the 2024 co-host and curator of Web3 Hub Phygital Wednesday in Davos (WEF), among others. Andrea is currently a board advisor to luxury blockchain protocol, Lukso, blockchain investment group Scytale Digital, 3D and AR platform, Threedium and Digital Fashion Week.