Alex Boras, President of Blis, US, brings a deep knowledge of the digital advertising industry with over 20 years of experience leading teams at agencies and technology companies. Alex joins Blis from Samsung Ads, where he successfully scaled Samsung’s programmatic and platform operation into one of the largest CTV businesses. Over the past decade, he has held leadership roles at AOL, Yahoo! and PubMatic. He began his career managing investment teams at Ogilvy in New York and London before transitioning into the early days of advertising technology.