Danielle McMurray is the Vice President of Marketing for AARP Media Advertising Network, where she leads the marketing team for the iconic brand’s media advertising business and expansive media network, which consists of 20+ digital and print channels. She has spent nearly a decade at AARP and brings 30 years of experience in integrated marketing, new business development and sales. Throughout her career, McMurray has successfully deployed multi-platform, revenue generating programs while leading cross-disciplinary teams.

In her current role, McMurray heads up a team of marketers and creative service experts, product developers and communications specialists. She previously served as AARP’s Development Director, where she successfully launched new channels like BrandAmp by AARP and special interest publications that today represent core components of AARP’s larger media presence.

A dynamic and adaptable marketer, McMurray started her career in B2C and B2B print. She worked with various Condé Nast brands before expanding into the digital space, serving as Integrated Marketing, Special Projects, Director and Director of Marketing Solutions at Fairchild Fashion Media and Silicon Valley startup Livingly Media, respectively.

Leveraging her creative thinking, strategic prowess and extensive experience, McMurray is a marketing thought leader and frequent contributor to industry publications like Campaign and MediaPost. Her accomplishments have earned award recognition, including being named Condé Nast / Fairchild Marketer of the Year.