Danielle Mathews a seasoned digital marketing professional with over 15 years of experience in paid media and digital strategy. Currently serving as the Sr. Director of Integrated Marketing at Pura, Danielle leads cross-channel media campaigns that drive brand awareness and customer acquisition. With a deep understanding of eCommerce, media strategy, and retail partnerships, they excel in leveraging data-driven insights to optimize marketing performance. A proud Michigan State University alum, Danielle has also served on the ADPR board for six years, contributing to the advancement of advertising and PR education.