Lesley Carlisle has over nine years of experience in brand and retail media. Leveraging data and insights, Lesley provides audience strategy, media planning, execution, and measurement for a portfolio of clients. Lesley has worked across several verticals including healthcare, CPG, automotive, B2B, higher-education, and retail. As Media Director on VML’s Commerce Connections team, Lesley leads omni-channel media planning and buying, with specific emphasis on executing performance-driven campaigns and understanding the ever-evolving retail media landscape. Currently residing in Kansas City with a degree from University of Missouri – Kansas City.