Neil Vendetti currently leads investment for the Toyota and Lexus business at Zenith. In that role he works closely with the marketplace as well as Publicis partner agencies to maximize the value that Toyota and Lexus media drives across channels.

In his previous executive role as Zenith’s Investment lead, he was responsible for evolving the agency’s Investment offerings to keep up with the changing media landscape while meeting the evolving needs of our clients. Prior to that he led the agency’s National Broadcast practice, which he successfully transformed into a National Video team – executing buys across linear TV as well as premium digital video. Neil has also been a catalyst behind the development of proprietary agency platforms which allow Zenith’s clients to apply diverse and granular audience segments to National TV buys that were previously only effective at delivering against broad demographics.

Prior to Neil’s executive roles at Zenith, he oversaw video investment for a number of clients besides Toyota and Lexus, including L’Oreal, Boston Beer, Sonic, Astra Zeneca and Reckitt Benckiser, and in each instance delivered to those clients improved efficiency and effectiveness in reaching their consumers through smart deployment of their media budgets.

Neil has served as a career counseling ambassador for his alma mater Bucknell University and has devoted countless hours as a volunteer coach for several town and club youth sports programs. Neil and his wife Lisa live in Long Island NY with their three children and dog Reggie.