Margo Plotkin co-heads the Global Partnerships & Sales Team under the Media & Entertainment Partnerships group at leading entertainment and sports agency Creative Artists Agency (CAA). Based in New York, Plotkin leads content partnerships for clients and their IP. She has brokered groundbreaking deals for clients such as Shondaland, Imagine Entertainment, Hello Sunshine, and The Walking Dead creator Robert Kirkman with companies like Ally Bank, Haleon, The Home Depot, Audible, Samsung, and IPG Mediabrands, among others. Prior to joining CAA in 2011, Plotkin served as Vice President of Entertainment Marketing & Strategy at Tribal Brands, a mobile and entertainment marketing agency, where she was instrumental in crafting Verizon’s entertainment and content strategies and negotiating deals with top musicians and record labels. She was also a key member of Videosurf’s agency team, a start-up acquired by Microsoft in 2011. Plotkin has appeared twice on Billboard’s Digital Power Players List and has been recognized as a Power Sixer by The Wrap’s VideoInk. Plotkin graduated Magna Cum Laude from the University of Michigan with a degree in Psychology.