Brian Norris is Senior Vice President, Direct to Scale at NBCUniversal and leads the Direct to Scale and Direct Response sales team responsible. Norris brings almost 20 years of management and leadership experience driving television revenue in linear, addressable and digital media. He reports to Thomas Stevens, Senior Vice President, Advertising Sales, NBCUniversal.

Before joining NBCUniversal, Brian served as Vice President of DISH Media Sales overseeing advertising sales for DISH and Sling TV. Brian joined DISH in 2008 to assist in the establishment of DISH Media Sales’ flagship office in New York. In this role, Brian led the day-to-day efforts for all advertising sales, viewer measurement and operations. Earlier in his career he held sales roles at Viacom and Lifetime Entertainment Services.

Brian volunteers with Big Brothers/ Big Sisters of NYC and currently serves on the board of the nonprofit International Radio and Television Society (IRTS) as well as the IE Business School Alumni Association. He also serves as an undergraduate volunteer interviewer for Brown University’s Alumni Association in his New Jersey geo-market. Additionally, he serves as an advisory board member for both Response Magazine and nonprofit, GuiDANCE Autism.

Brian earned his bachelor’s degree from Towson University and holds an M.B.A from Brown University and IE Business School in Madrid. Born and raised in Brooklyn, NY, Brian now resides in Scotch Plains, NJ with his wife Ericka and their two children.