Cara Lewis
Full Name
Cara Lewis
Job Title
Executive Vice President, Head of US Media Investment
Speaker Bio
As the Executive Vice President, Head of US Media Investment for dentsu, Cara manages $8B in publisher direct investment for all of dentsu’s media clients in the US market.

In this significant role, Cara oversees all publisher direct media investment across video, out of home, print, digital direct, DRTV, Local TV, Network TV, and Audio channels. She is tasked with maximizing efficiencies for her clients by leveraging the collective buying power of dentsu and delivering innovative solutions to the challenges publisher direct media is currently facing to future proof all media channels.

Cara has been with dentsu since 2010. Most recently, Cara oversaw all video strategy and investment across all screens and devices for dentsu US clients as the EVP of Video Investment. Previously, Cara led video investment and activation for the Pfizer Pharmaceuticals account for three years and then the General Motors account for four years before expanding her remit to oversee all media spend on behalf of General Motors.

Her media career spans 22+ years, with five years of DTC experience between two of the biggest Pharmaceutical Companies (Pfizer and Glaxo SmithKline). Cara also has a strong background in packaged goods and retail, working on the SC Johnson and Sears business for over nine years, as well as a handful of travel accounts. Her past agency experience includes MediaEdge, TN, Initiative, and MPG.

Cara was named as Cynopsis’ Top Women in Media in 2020 as an Industry Leader. She was also honored as a She Runs It Working Mother of the Year in 2020. Cara’s expertise is constantly tapped by industry reporters and has been featured in Adweek, Digiday, and MediaPost, to name a few.

Cara serves on the junior board for The Valerie Fund for the and currently runs sales and promotion for Careoke for the Kids, an industry event in its 16th year. She was honored at The Valerie Fund Thanksgiving Gala in 2019 for her tremendous contributions to the cause. In November 2019, Cara was also an honoree at Coaches vs Cancer. Cara was recognized at her previous agency with a 5th dot award. She is a breast cancer survivor and enjoys the beach, crafting, playing games, reading, sewing, traveling and most importantly being with her family.