Stepping into lead one of the world’s most recognizable brands comes with both responsibility and possibility. Join us for a candid conversation on what it takes to lead an iconic brand forward — honoring its legacy while reconstituting and future-proofing its relevance. Jill Kramer will share how she’s approaching marketing in a world where brand, product, data, media, and creativity increasingly intersect to create something greater than the sum of their parts for real competitive advantage. A rare inside look at modern brand leadership, momentum, and what it takes to evolve a global platform without losing what makes it powerful.