Andrea Brimmer and Michele Kang were betting on women's sports before it was a sure thing. Now they're pulling back the curtain on the conviction, courage, and boardroom battles that turned bold instincts into measurable business results. Expect candid stories about high-stakes decisions made without perfect data, and the leadership lessons that come from being early, being right, and knowing the difference between the two. This isn't a session about marketing tactics. It's about what it actually takes to lead organizations that move culture — and how to make the case for bold moves before the rest of the room catches up.