As AI reshapes workflows by the quarter, “Chief Motivation Officers” are facing a fundamental question: what does a high-performing organization actually look like right now, and how do you build one? This session tackles the hardest challenges in modern marketing leadership—from attracting and retaining talent in a function that looks radically different than it did just a few years ago to keeping teams motivated amid constant transformation, and truly understanding which skills, tools, and mindsets drive performance today.