8:00 AM - 9:00 AM
 
Breakfast and Registration

Breakfast presented by Digital Turbine.

 
9:15 AM - 9:20 AM
Main Stage
Adweek Opening Remarks

Opening remarks and a look at the event.

Ann Marinovich
9:25 AM - 9:45 AM
Main Stage
Ad Tech Mergers and Acquisitions: The Headwinds and Tailwinds

Uncertainty is the persona non grata for getting deals done. And the last few quarters have had their fair share of uncertainties—from supply chain issues to the possibility of a pending recession, leading to a slowdown in scaled ad tech and mar tech M&A. But how strong are the fundamentals of the digital ecosystem for longer-term growth? With bright spots in CTV, gaming and retail underpinned by data consolidation is scheduled to pick up.

Join Michael Harrison, Managing Partner at Winterberry Group, for this session where he'll discuss how the macro trends will shape the coming quarters, the tailwinds to lean into and how the market will respond to a possible recession.

Michael Harrison
9:50 AM - 10:10 AM
Main Stage
Privacy, Consent and Identity: Where to Focus in 2023

Data privacy is critical, and regulatory compliance is complex. Additionally, as technology has advanced and digital tools have become more prolific, the need to protect customer data has become more important. Consumers need and expect privacy protection during every interaction as they engage with brands across different devices.

In today's ever-changing world, forward-thinking brands and publishers are unlocking the value of trust and maximizing revenue by ensuring that relevant content and ads are served to the right people based on the consent. Join this session to discover the differences between device-based and person-based consent including best practices for capturing, managing and activating both types, 2023 trends and tips for growing audience engagement through improved user experiences that result in more rich and robust audiences, and more.

Alex Cash
10:15 AM - 10:35 AM
Main Stage
The New Rule of Thumb: Measuring Ads in a Maturing CTV Landscape

This year Connected TV rose to dominance and fulfilled its promise as a performance marketing platform. Streaming finally overtook broadcast and cable TV in viewership, the TV bundle returned in an improved state, and every major streaming service, including Netflix, has pledged ad support. CTV matured as an ad platform, and there are more changes coming. But how do you measure success in this rapidly evolving landscape?

Join Mark Douglas, President and CEO of MNTN, as he provides his unique perspective from years of experience leading the premier performance-driven CTV ad platform. Mark will discuss how top brands are raising their standards for campaign measurement, how marketers can leverage the data and insights hiding in plain sight, and how you can unlock a better approach to TV ad strategy through new advancements in audience and incrementality measurement.

Mark Douglas Jameson Fleming
10:40 AM - 11:00 AM
 
Networking Break

Networking break presented by Digital Turbine.

 
11:05 AM - 11:25 AM
Main Stage
Going Mad(Tech): Bringing Together the Best of MarTech and AdTech To Elevate the Customer Experience

Increased privacy regulations, new work and social lifestyles, economic inflation, and increased global 5G and internet access are fueling an increase in global digital media consumption. The coming demise of third-party cookies will make data harder to access and connect, and less granular in nature. The ways that organizations collect, manage and activate customer data are all about to change.

Join Roy Reeves, Principal, AdTech Strategy at SAS, for this session where he’ll share tangible steps you can take to best prepare for and navigate the new world of MadTech – to elevate the customer experience.

Roy Reeves
11:30 AM - 11:50 AM
Main Stage
Progress Report: Identifiers

The various cookie-alternative identity solutions have ballooned since Google made its first announcement to deprecate third-party cookies in Chrome. With that announcement protracted, the options are getting more convoluted. How do cohorts, probabilistic IDs or seller-defined audiences fit into your strategy?

In this session, hear from Delphine Hernoux, chief data and analytics officer at Wavemaker, and Joe Anthony, chief executive and founder at Hero Collective, as they discuss the ID landscape and the solutions that are gaining ground and how marketers are navigating a patchwork approach to identity without appearing siloed.

Delphine Hernoux Joe Anthony Catherine Perloff
12:00 PM - 1:00 PM
 
Lunch

Lunch presented by eBay Ads.

 
1:05 PM - 1:35 PM
Workshop
Connecting Creatively with New B2B Audiences (Theatre, Virtual Workshop 2)

There's a new generation of B2B listeners in town—and to deliver messages that resonate with them, advertisers have to get creative. In this session, Spotify will showcase how their listening intelligence works and how they partnered with Salesforce to reach a young, tech-savvy audience that moves seamlessly between their personal and professional lives via many different devices. Learn how audio-based technology can help expand brands’ avenues to market their product or service.

Liz Walsh Lauren Esposito
Workshop
The Next Innovation in Identity: Targeting Without Identity (Cafe, Virtual Workshop 3)

With the ongoing shift towards increasing consumer privacy and fewer signals available for targeting, reaching new customers requires new tools and technologies. This transition is an opportunity for advertisers to challenge long-standing assumptions about targeting, starting with the assumption that advertiser performance must trade off with consumer privacy. Advances in AI and machine learning change the dynamics of this supposed trade-off, enabling effective and efficient targeting without tracking your audience. In this session, you will learn how to target without identifiers and how advertisers can leverage privacy-first targeting innovations today.

Melinda Han Williams
Workshop
Optimizing the Path to Purchase With Retail Media Networks (Main Stage, Virtual Workshop 1)

Retail media networks developed as retailers realized the rising importance of first-party data as third-party cookies disappear. To make the most of retail media network’s first-party data, however, marketers need a more holistic approach with a focus on the household. While first-party shopper data provides an invaluable platform for specific retail marketing efforts, the complement of a people-based advertising software can allow marketers to realize the full benefits of retail media networks across all biddable touchpoints of a shopper journey. Join Viant as they share how retail media networks and household technology help optimize the path to purchase.

Pat Abrams E.J. Kapela Chris Ariens
1:45 PM - 2:15 PM
Workshop
Building Trust in a Privacy-Centric World (Main Stage, Virtual Workshop 1)

When it comes to establishing customer identity, there is no “one ring that rules them all.” People, processes, and platforms must work together to build and maintain trust between brands and consumers. Data + technology have a clear interoperability in order to achieve mutual outcomes, and both sides are taking digital responsibility seriously.

Join Kinseso and two of the largest platforms in the business, Salesforce and Google, to hear how they are accelerating growth and trust in the future age of identity. When people, processes and platforms show up together, everybody will win (customers included!) in 2023.

Crystal Wallace Tracy YoungLincoln Martin Kihn Vishal Taneja
Workshop
Making Moves: Linear Goes Digital (Cafe, Virtual Workshop 3)

As we rapidly enter the world of convergence, we know there are still some growing pains across the ecosystem. How are traditional TV players moving into this landscape with digital-first products, and how are tech providers leaning in to help solve for cross-platform solutions? DIRECTV Advertising’s Matthew Jamison, and Yahoo’s Beau Ordemann host a candid conversation to understand how the industry is making strides to meet these ever-changing needs.

Matthew Jamison Beau Ordemann
Workshop
Advertising in 2023: Using AI to Activate and Measure Cookieless Campaigns (Theatre, Virtual Workshop 2)

The shift to cookieless advertising has been greeted with apprehension by many, but with change comes an undeniable opportunity to invest in new approaches to understand audiences, value advertising and measure results.

Join Quantcast for a discussion about how those who advertise in cookieless environments in 2023 can reap the competitive advantage of access to new audiences, more inventory, and more scaled advertising results. This session will cover how savvy marketers can use more than a single approach to replace the third-party cookie, including solutions built on first-party data, cohorts, contextual and more, using an AI-driven ensemble. Learn how you can embrace innovation and enter the next chapter of advertising on the open internet now.

Rohini Sen Paul Thau
2:25 PM - 2:45 PM
Main Stage
From Zero To Hero: Building Up Data Stores From Scratch

First-party data claims the top spot on marketers’ priority list, but actually having the systems, structures and privacy compliance procedures in place to enable transactions on first-party data is another matter. Consumer packaged goods companies, typically selling through retailers, have particular barriers to collecting and sorting valuable data. And moving beyond the gimmick to use identity to power their brands’ growth takes a different set of muscles.

Join Michael Lampert, director of global marketing data strategy and CRM Lead at Mondelez, as he details how the company embarked on its first-party data collection journey and how it’s evolved into a significant growth engine.

Michael Lampert Jenny Rooney
2:50 PM - 3:10 PM
Main Stage
The Winning Playbook: Connecting Sports Fans Passion to Advertising

With most national sports leagues in the midst of their winter seasons, advertisers are strategizing how to connect with sports fans and measure the impact of their advertising buys through the most data driven strategies. Fanatics and The Trade Desk have partnered to enable advertisers to reach 80M e-commerce consumers across 900+ sports properties, including all major sports leagues. Join this session to learn about the newest technology that powers targeting across the Fanatics database of sports fans on all digital channels, including CTV, Audio and DOOH.

Ben Sylvan Jon Collins
3:15 PM - 3:35 PM
 
Networking Break

Networking break presented by Digital Turbine.

 
3:40 PM - 4:00 PM
Main Stage
The Value of Contextual Targeting for DTC Brands

Direct to consumer brands are digital-first and savvy. They understand their audiences on a deeper level because they have daily, direct interactions with them, and have built unique communities of dedicated consumers. These brands need advertising solutions as innovative and unique as they are. In this discussion, we will touch on the best targeting strategies for DTC brands, and the ways that new tech-driven solutions like contextual targeting make it possible to find deeper engagement from niche audiences online by capturing consumers' real-time interests.

Binda Patel Jonathan Lerner Ann Marinovich
4:05 PM - 4:25 PM
Main Stage
Evolving Social and Performance Marketing Targeting and Attribution

Since Apple cracked down on privacy, the traditional playbook for brands finding consumers is out the window, especially as major platforms like Meta are drawing from poorer data sources to power its ad tech. Brands need to evolve their approach to know who to target and how to measure the efficacy of their ads.

Hear from Obele Brown-West, chief solutions officer at Tinuiti and Scott Perry, EVP of digital marketing at Jerome's, as they discuss strategies for ameliorating these gaps, especially in performance marketing and social efforts, whether the answers lie in new ad tech, sharper creative, or shifting spend in the media budget.

Obele Brown-West Scott Perry Chris Ariens
4:30 PM - 4:50 PM
Main Stage
How To Come First in First-Party Data

While big tech and regulation still play out, The Times has continued to lead with first-party products backed by the growth of their incredible subscriber base — and they have the results to prove it. By leveraging their unparalleled wealth of proprietary audience intelligence, along with tenacious work in data science, New York Times Advertising is positioned as trailblazers in First Party Data, poised to drive engagement with accuracy for brands well ahead of a cookieless future.

Hear how Erin Hennessy, Executive Director, Product Marketing & Insights at The New York Times and her team are continually setting the standard for what companies can do to be on the right side of privacy and protect consumers’ information.

Erin Hennessy Mark Stenberg
4:55 PM - 5:00 PM
Main Stage
Adweek Closing Remarks

Thank you for joining us.

 
5:15 PM - 6:15 PM
 
Reception / 1:1 Meetings

Reception presented by Whalar.

 
8:00 AM - 9:00 AM
 
Breakfast and Registration

Breakfast presented by Digital Turbine.

 
9:15 AM - 9:20 AM
Main Stage
Adweek Opening Remarks

Opening remarks and a look at the event.

Matt Steinmetz
9:25 AM - 9:45 AM
Main Stage
Greener, Safer: How the Future of Digital Advertising Is Privacy Compliant and More Sustainable

According to recent estimates, the internet has a larger carbon footprint than the airline industry, and there is more marketers can do to reduce online advertising’s damaging outputs. That work starts by calculating the impact and aligning on factors like carbon measurement.

Programmatic advertising is entering its next phase. Join Brian O'Kelley, co-founder and CEO of Scope3, as he shares how the sharpest ad tech minds are building privacy-by-design systems that are infinitely more sustainable, and examples of the brands and campaigns that are turning green.

Brian O’Kelley
9:50 AM - 10:10 AM
Main Stage
Advertising in the Autonomous Age

The seemingly endless number of websites, apps, streaming services and more have made a programmatic ecosystem that is nearly too complex to navigate – and it’s only growing. Enter autonomous advertising. In this session, Viant shares how brands and agencies alike can implement the latest developments in autonomous technology, machine-learning automation, and the next evolution of programmatic advertising to create relevant, engaging, and personalized experiences for their customers.

Tim Vanderhook Jia Zhou Ann Marinovich
10:15 AM - 10:35 AM
Main Stage
Retail Media Eats the World

Retail and media have collided. In this saturated advertising space, retailers and agencies are trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.

Join Rich Lehrfeld, senior vice president and general manager of WalmartConnect, Megan Pagliuca, chief activation officer at Omnicom and Amy Lanzi, chief operating officer of Publicis Commerce, as they discuss how agencies and retail media networks are evolving their partnerships to help both companies drive growth, enhance product capabilities, and stay competitive in this accelerated marketplace.

Amy Lanzi Rich Lehrfeld Megan Pagliuca Jameson Fleming
10:40 AM - 11:00 AM
 
Networking Break

Networking break presented by Digital Turbine.

 
11:05 AM - 11:25 AM
Main Stage
Value-First Targeting: How Context Keeps Your Brand’s Goals at the Forefront

We’re entering a new era of targeting. As the deprecation of cookies looms, alternative audience targeting strategies have emerged. Contextual targeting, perhaps the most sophisticated tactic of them all, lets marketers determine ad placement based on surrounding content — leaving room for value-based content classification to more thoughtfully reach consumers.,

In this session, IAS is joined by industry thought leaders to discuss how the integration of contextual targeting can identify and amplify ideal opportunities to connect with consumers, keeping your brand’s values at the forefront.

Craig Ziegler Brittany Rubinsky Meghan McGuirk
11:30 AM - 11:50 AM
Main Stage
Closing the Gap Between Buyers and Publishers in Connected TV Ad Buying

Businesses want the process of buying ads on connected TV to mirror the advantages of buying linear, with the added efficiency of digital trading. But technical challenges exist around transparency, brand safety and the nature of content.

In this session, hear from Isabel Rafferty, CEO at Canela Media, Alex Stone, SVP of advanced video and agency partnerships at Horizon Media and Ryan McConville, EVP of advertising platforms and operations at NBCUniversal, as they discuss how buyers and sellers are meeting in the middle to tame the wild west of CTV.

Ryan McConville Isabel Rafferty Alex Stone Mollie Cahillane
12:00 PM - 1:00 PM
 
Lunch

Lunch presented by eBay Ads.

 
1:05 PM - 1:35 PM
Workshop
The Future of Green in Advertising: Radical Transparency and Sustainability (Main Stage, Virtual Workshop 1)

The biggest open secret in the adtech world is waste. But change is coming…along with a more green, sustainable marketplace. The newest tools to the market will track the carbon cost of your media and offer transparency into where your media and dollars are going. Bidtellect VP of Product Arthur Hainline breaks down the future of sustainability in advertising – and how you can begin to manage your carbon footprint in advertising.

Arthur Hainline Chris Kane
Workshop
Digging into the Value of Consent in Retail Media (Theatre, Virtual Workshop 2)

Retail media is a trending topic and area of growth in the advertising world. A recent report by WPP's GroupM said that retail media already represents 10.7% of global ad spending, and forecasts that this figure will grow 60% by 2027. With consumers turning to digital and e-Commerce channels to engage and purchase from retailers, how does the ever-more-complex data and privacy environment play a part in the uprise in retail advertising and personalization?

In this session, learn what steps retailers can take to prioritize transparency and choice to online shoppers, understand how consent and first-party data is the goldmine for an effective retail media strategy, and implement best practices to ensure privacy is integrated into retail media activities.

Alex Cash
Workshop
Don't Get Lost in Your Data (Cafe, Virtual Workshop 3)

Making strategic decisions is central to the role of any marketing leader. What channels are going to perform the best? Who should we target and how will that deliver against the company's bottom line?

However, as marketing becomes ever more digitalized and the number of platforms being used by marketers continue to grow, the amount of data available presents both a huge opportunity as well as a significant challenge — how do we continue making the best decisions with such vast amounts of data?

In this session, hear from Barbara Pawar, VP North America at Adverity, on how both brands and agencies are navigating the increasingly complex data landscape to drive better decisions.

Barbara Pawar Jason Lynch
1:45 PM - 2:15 PM
Workshop
Empowering Marketers to Stay Innovative in the Current Economy (Theatre, Virtual Workshop 2)

In a recent study over 60% of business decision makers said they experience ‘decision paralysis’ when making decisions for their organization. With the added pressure of shrinking marketing budgets and consumer preferences and brand perceptions changing rapidly, continuous research and constant iteration is key for brands looking to stay ahead of the innovation curve.

In this session, Join Mary Rodgers, Cusinart's Director of Marketing, and Momentive's Nancee Halpin, to discuss the key challenges facing marketers and decisions makers, best practices to help combat decision-paralysis, and how to build a beloved brand in our current environment.

Nancee Halpin Mary Rodgers
Workshop
Trailblazing Data Driven Omnichannel Advertising: How Identity Solutions are the Path to the Future (Main Stage, Virtual Workshop 1)

Consumer viewing of Advanced TV has outpaced the growth of ad revenue. Advertisers are frustrated by challenges in interoperability across a fragmented ecosystem, resulting in complexity and undermining campaign reach, targeting consistency and message coherence. Upcoming changes to existing and new privacy laws will advance consumer rights and impact the business requirements for advertising strategies and execution.

In this session, you will learn how identity is the river that runs through a performance driven advertising ecosystem enabling everything from audience aggregation, targeted reach, addressability, measurement and validation. Explore what steps you can take now to “future-proof” your advertising strategies for a privacy first environment.

Frans Vermeulen Mirza Baig
Workshop
Creating DOOH Value Through Measurement, Insights and Results (Cafe, Virtual Workshop 3)

The future is now for Digital-Out-Of-Home. With its growing role in today’s media mix, the question of measurement and efficacy still arises. Explore the evolution of DOOH measurement and how tech is raising the bar with more sophisticated ways to determine ROI, connect with a target audience in social spaces, and deliver quantifiable results.

Bob Gruters David Schreff
2:25 PM - 2:55 PM
 
Networking Break

Networking break presented by Digital Turbine.

 
3:00 PM - 3:20 PM
Main Stage
Setting Up a More Equitable Media Landscape

Billions have been pledged by marketers over the last year to fund non-white-owned media, or media targeting non-white audiences. But delivering on those promises has been harder than flipping a switch. Aside from investing in new tech and building different relationships, changes around measurement and what counts as success are needed.

Hear from Rhonesha Byng, founder and Chief Executive Officer at Her Agenda and Lisa Torres, President Cultural Quotient at Publicis Media, two experts in the space as they explore the new companies and collectives helping to spur this progress, plus candid conversations about what more needs to be done.

Rhonesha Byng Lisa Torres Ann Marinovich
3:25 PM - 3:45 PM
Main Stage
SPO FTW: What’s Next in the Ad-Tech Vendor Tussle?

Buyers and sellers are constantly looking for ways to improve the efficiency of programmatic supply paths. DSPs are moving closer to publishers, while agencies are cutting preferential deals with SSPs.

In this session, Ana Milicevic, Principal of Sparrow Advisers, Lisa Arnold, Vice President of Programmatic Strategy at Dentsu and Greg Watkins, Founder of AllHipHop.com, will discuss the state of the programmatic landscape, who stands to win and what changes are on the horizon.

Ana Milicevic Greg Watkins Lisa Arnold Mark Stenberg
3:50 PM - 4:10 PM
Main Stage
The Growth of Retail Media: Unveiling the Opportunities and Challenges

According to the 2022 Forrester's Predictions report, retail media spend will reach $50 billion globally this year. Looking further ahead, eMarketer predicts U.S. retail media spend alone will surpass $50 billion in 2023, representing 20 percent of total U.S. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before. Marketers must adapt their advertising and promotional strategies in sync with these changing needs and behaviors.

Join Danielle Brown, senior vice president of data enablement and category strategy for Disney Advertising Sales at Disney Media and Entertainment Distribution and Janine Flaccavento, senior vice president of media ad and new stream media at Merkle, as they discuss this trend and unpack the potential challenges including audience fragmentation and ad buyer transparency. They'll also share a glimpse at what the future has in store for retail media.

Danielle Brown Janine Flaccavento Jason Lynch
4:15 PM - 4:20 PM
Main Stage
Adweek Closing Remarks

Thank you for joining us.

Jason Lynch
4:45 PM - 5:45 PM
 
Reception / 1:1 Meetings

Reception presented by Roundel.