Main Stage
9:50 AM - 10:10 AM (EST)
Wednesday, December 7, 2022
Advertising in the Autonomous Age

The seemingly endless number of websites, apps, streaming services and more have made a programmatic ecosystem that is nearly too complex to navigate – and it’s only growing. Enter autonomous advertising. In this session, Viant shares how brands and agencies alike can implement the latest developments in autonomous technology, machine-learning automation, and the next evolution of programmatic advertising to create relevant, engaging, and personalized experiences for their customers.

Tim Vanderhook Jia Zhou Ann Marinovich