11:05 AM - 11:25 AM (EST)
Tuesday, December 6, 2022
Going Mad(Tech): Bringing Together the Best of MarTech and AdTech To Elevate the Customer Experience
Increased privacy regulations, new work and social lifestyles, economic inflation, and increased global 5G and internet access are fueling an increase in global digital media consumption. The coming demise of third-party cookies will make data harder to access and connect, and less granular in nature. The ways that organizations collect, manage and activate customer data are all about to change.
Join Roy Reeves, Principal, AdTech Strategy at SAS, for this session where he’ll share tangible steps you can take to best prepare for and navigate the new world of MadTech – to elevate the customer experience.