1:05 PM - 1:35 PM (EST)
Tuesday, December 6, 2022
Connecting Creatively with New B2B Audiences (Theatre, Virtual Workshop 2)
There's a new generation of B2B listeners in town—and to deliver messages that resonate with them, advertisers have to get creative. In this session, Spotify will showcase how their listening intelligence works and how they partnered with Salesforce to reach a young, tech-savvy audience that moves seamlessly between their personal and professional lives via many different devices. Learn how audio-based technology can help expand brands’ avenues to market their product or service.