1:45 PM - 2:15 PM (EST)
Tuesday, December 6, 2022
Advertising in 2023: Using AI to Activate and Measure Cookieless Campaigns (Theatre, Virtual Workshop 2)

The shift to cookieless advertising has been greeted with apprehension by many, but with change comes an undeniable opportunity to invest in new approaches to understand audiences, value advertising and measure results.

Join Quantcast for a discussion about how those who advertise in cookieless environments in 2023 can reap the competitive advantage of access to new audiences, more inventory, and more scaled advertising results. This session will cover how savvy marketers can use more than a single approach to replace the third-party cookie, including solutions built on first-party data, cohorts, contextual and more, using an AI-driven ensemble. Learn how you can embrace innovation and enter the next chapter of advertising on the open internet now.

Rohini Sen Paul Thau