Main Stage
2:50 PM - 3:10 PM (EST)
Tuesday, December 6, 2022
The Winning Playbook: Connecting Sports Fans Passion to Advertising

With most national sports leagues in the midst of their winter seasons, advertisers are strategizing how to connect with sports fans and measure the impact of their advertising buys through the most data driven strategies. Fanatics and The Trade Desk have partnered to enable advertisers to reach 80M e-commerce consumers across 900+ sports properties, including all major sports leagues. Join this session to learn about the newest technology that powers targeting across the Fanatics database of sports fans on all digital channels, including CTV, Audio and DOOH.

Ben Sylvan Jon Collins