Main Stage
3:40 PM - 4:00 PM (EST)
Tuesday, December 6, 2022
The Value of Contextual Targeting for DTC Brands

Direct to consumer brands are digital-first and savvy. They understand their audiences on a deeper level because they have daily, direct interactions with them, and have built unique communities of dedicated consumers. These brands need advertising solutions as innovative and unique as they are. In this discussion, we will touch on the best targeting strategies for DTC brands, and the ways that new tech-driven solutions like contextual targeting make it possible to find deeper engagement from niche audiences online by capturing consumers' real-time interests.

Binda Patel Jonathan Lerner Ann Marinovich