4:30 PM - 4:50 PM (EST)
Tuesday, December 6, 2022
How To Come First in First-Party Data
While big tech and regulation still play out, The Times has continued to lead with first-party products backed by the growth of their incredible subscriber base — and they have the results to prove it. By leveraging their unparalleled wealth of proprietary audience intelligence, along with tenacious work in data science, New York Times Advertising is positioned as trailblazers in First Party Data, poised to drive engagement with accuracy for brands well ahead of a cookieless future.
Hear how Erin Hennessy, Executive Director, Product Marketing & Insights at The New York Times and her team are continually setting the standard for what companies can do to be on the right side of privacy and protect consumers’ information.