9:25 AM - 9:45 AM (EST)
Wednesday, December 7, 2022
Greener, Safer: How the Future of Digital Advertising Is Privacy Compliant and More Sustainable
According to recent estimates, the internet has a larger carbon footprint than the airline industry, and there is more marketers can do to reduce online advertising’s damaging outputs. That work starts by calculating the impact and aligning on factors like carbon measurement.
Programmatic advertising is entering its next phase. Join Brian O'Kelley, co-founder and CEO of Scope3, as he shares how the sharpest ad tech minds are building privacy-by-design systems that are infinitely more sustainable, and examples of the brands and campaigns that are turning green.