Data privacy is critical, and regulatory compliance is complex. Additionally, as technology has advanced and digital tools have become more prolific, the need to protect customer data has become more important. Consumers need and expect privacy protection during every interaction as they engage with brands across different devices.
In today's ever-changing world, forward-thinking brands and publishers are unlocking the value of trust and maximizing revenue by ensuring that relevant content and ads are served to the right people based on the consent. Join this session to discover the differences between device-based and person-based consent including best practices for capturing, managing and activating both types, 2023 trends and tips for growing audience engagement through improved user experiences that result in more rich and robust audiences, and more.