1:05 PM - 1:35 PM (EST)
Wednesday, December 7, 2022
Digging into the Value of Consent in Retail Media (Theatre, Virtual Workshop 2)

Retail media is a trending topic and area of growth in the advertising world. A recent report by WPP's GroupM said that retail media already represents 10.7% of global ad spending, and forecasts that this figure will grow 60% by 2027. With consumers turning to digital and e-Commerce channels to engage and purchase from retailers, how does the ever-more-complex data and privacy environment play a part in the uprise in retail advertising and personalization?

In this session, learn what steps retailers can take to prioritize transparency and choice to online shoppers, understand how consent and first-party data is the goldmine for an effective retail media strategy, and implement best practices to ensure privacy is integrated into retail media activities.

Alex Cash