Making strategic decisions is central to the role of any marketing leader. What channels are going to perform the best? Who should we target and how will that deliver against the company's bottom line?
However, as marketing becomes ever more digitalized and the number of platforms being used by marketers continue to grow, the amount of data available presents both a huge opportunity as well as a significant challenge — how do we continue making the best decisions with such vast amounts of data?
In this session, hear from Barbara Pawar, VP North America at Adverity, on how both brands and agencies are navigating the increasingly complex data landscape to drive better decisions.