With the ongoing shift towards increasing consumer privacy and fewer signals available for targeting, reaching new customers requires new tools and technologies. This transition is an opportunity for advertisers to challenge long-standing assumptions about targeting, starting with the assumption that advertiser performance must trade off with consumer privacy. Advances in AI and machine learning change the dynamics of this supposed trade-off, enabling effective and efficient targeting without tracking your audience. In this session, you will learn how to target without identifiers and how advertisers can leverage privacy-first targeting innovations today.