1:45 PM - 2:15 PM (EST)
Wednesday, December 7, 2022
Empowering Marketers to Stay Innovative in the Current Economy (Theatre, Virtual Workshop 2)
In a recent study over 60% of business decision makers said they experience ‘decision paralysis’ when making decisions for their organization. With the added pressure of shrinking marketing budgets and consumer preferences and brand perceptions changing rapidly, continuous research and constant iteration is key for brands looking to stay ahead of the innovation curve.
In this session, Join Mary Rodgers, Cusinart's Director of Marketing, and Momentive's Nancee Halpin, to discuss the key challenges facing marketers and decisions makers, best practices to help combat decision-paralysis, and how to build a beloved brand in our current environment.