3:00 PM - 3:20 PM (EST)
Wednesday, December 7, 2022
Setting Up a More Equitable Media Landscape
Billions have been pledged by marketers over the last year to fund non-white-owned media, or media targeting non-white audiences. But delivering on those promises has been harder than flipping a switch. Aside from investing in new tech and building different relationships, changes around measurement and what counts as success are needed.
Hear from Rhonesha Byng, founder and Chief Executive Officer at Her Agenda and Lisa Torres, President Cultural Quotient at Publicis Media, two experts in the space as they explore the new companies and collectives helping to spur this progress, plus candid conversations about what more needs to be done.