According to the 2022 Forrester's Predictions report, retail media spend will reach $50 billion globally this year. Looking further ahead, eMarketer predicts U.S. retail media spend alone will surpass $50 billion in 2023, representing 20 percent of total U.S. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before. Marketers must adapt their advertising and promotional strategies in sync with these changing needs and behaviors.
Join Danielle Brown, senior vice president of data enablement and category strategy for Disney Advertising Sales at Disney Media and Entertainment Distribution and Janine Flaccavento, senior vice president of media ad and new stream media at Merkle, as they discuss this trend and unpack the potential challenges including audience fragmentation and ad buyer transparency. They'll also share a glimpse at what the future has in store for retail media.