With the rise of retail media networks as a way for retailers to develop a new revenue stream, evolve vendor partnerships, and create more meaningful connections with their shoppers, Merkle has launched New Stream Media. As the lead of this group, I'm working with a team of talented digital marketers from Media, Analytics, Audience/CRM, Technology and Creative to develop custom solutions for our retail clients. Whether it's finding new ways to scale an existing co-op program or building a retail media network, our focus is on driving revenue for retailers.