Ana is an entrepreneur, media executive, and digital technology innovator. She is the co-founder and principal of Sparrow Advisers, a strategic consultancy helping marketers and C-suite executives navigate the data-driven adtech and martech waters. A pioneer of digital data management in advertising, Ms. Milicevic was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful acquisition and integration into the Adobe Digital Marketing suite. Prior to starting Sparrow she established Signal's Global Strategic Consulting group and helped Fortune 500 customers adopt advanced and predictive analytics across their marketing, ad ops, and digital content business units at SAS. Earlier in her career Ms. Milicevic has held key leadership roles in media & entertainment startups and scale-ups in Europe and the United States. Her consulting portfolio includes working for the United Nations, executing initiatives in 50+ countries, and advising companies on go-to-market strategies all around the globe. Ana is frequently quoted by media powerhouses like The Wall Street Journal and Business Insider (who in 2018 named her as one of 23 industry leaders working on fixing advertising) as well as industry trades like AdWeek, AdAge, Digiday, Marketing Magazine, AdExchanger, and Exchangewire. She has headlined marquee conferences in North America, Europe, and Asia Pacific and is a sought-after speaker on topics of adtech, martech, innovation, customer experience, data management and new frontiers of technology. She is @aexm on Twitter.