Obele leverages nearly 20 years of digital marketing experience leading national and global marketing initiatives. In her current role as Chief Solutions Officer at Tinuiti - the largest independent digital marketing agency across streaming, Google, Amazon and Meta - Obele oversees digital marketing innovation as well as operations for Tinuiti’s 700+ media, analytics, commerce and creative specialists. In total, Obele’s Solutions organization manages over $3B of media spend for cross channel integrated media plans to advance clients like e.l.f. Cosmetics, Etsy, PacSun, The National Basketball Association, The Venetian Hotel and Wrangler. 
Under her leadership, Tinuiti was selected as Microsoft's first independent agency to win Global Agency of the Year and as the first independent agency to enter into exclusive partnerships with Reddit and TikTok. Prior to Tinuiti, Obele most recently led the North America digital group for IPG’s Weber Shandwick and was also an early employee at iProspect and 360i.
A featured podcast and conference speaker, Obele shares her digital media wisdom on stages for Google, Adweek, Facebook, Microsoft, Social Media Week, Digital Summit and more. Her expertise has also led to multiple features in top-tier publications including, Contagious, Forbes, eMarketer, Google, and Forrester analyst interviews. Obele is an Executive member of the International Academy of Digital Arts and Sciences—home of the Webby and Lovie Awards. Obele also sits on the board for Goodlife Clothing to guide sales/marketing strategy and Tinuiti representative to the Advisory Board for Microsoft Advertising to guide product roadmaps as well as feedback.

Over the course of her career Obele has garnered an array of awards including being named a 2022 DiversityFIRST Top 100 Most Influential in Business Leaders, 2022 Ad Age Leading Woman, 2022 Adweek Media All Star, 2022 AdExchanger Top Woman In Media, 2019 PRvoke Innovator 25 Award, 2016 PR Week 40 Under 40 and 2015 PR Week Innovation 50 Award.