As the Senior Vice President and General Manager of Walmart Connect, Rich Lehrfeld is responsible for scaling Walmart’s digital advertising business across all Walmart owned-and-operated properties. He joined Walmart in 2019 as Senior Vice President of Brand Marketing, Creative and Media for Walmart U.S. and U.S. eCommerce, and was named interim Chief Marketing Officer for Walmart U.S. in 2020, prior to the current CMO onboarding. He led all creative, social content, performance marketing, media and marketing strategy.