Danielle Brown
Senior Vice President, Data Enablement and Category Strategy
Disney Advertising
Danielle Brown is senior vice president, Data Enablement and Category Strategy, Disney Advertising. In this role, Brown oversees industry-leading data and targeting solutions and insights that fuel Disney Advertising Sales’ consultative approach to working with clients to deliver the full impact of campaigns across the entire Disney portfolio including ABC, ABC News, Disney Channels Worldwide, ESPN Networks, ESPN+, Freeform, FX, Hulu and National Geographic.
Brown has spent two decades at The Walt Disney Company, beginning her career as a sales planner at ESPN. Prior to her current role, Brown served as vice president, Multimedia Sales, Disney Advertising Sales, overseeing multimillion dollar investments from one of the largest agency holding companies. Over the years, she has worked extensively on upfront strategies and negotiations and developed expertise in creating sponsorship opportunities and custom advertising strategies for brands and agencies. Before Disney, Brown represented clients on the agency side as an assistant buyer at Universal McCann.
Brown is committed to advancing diversity in the workplace and the industry at large. She serves on the DMED DE&I Council, is an executive sponsor of DE&I for Disney Advertising Sales and co-leads leads a team of advocates on diversity and inclusion initiatives at The Walt Disney Company. She recently spearheaded efforts to secure Disney Advertising Sales’ sponsorship of ADCOLOR in 2020, an organization that promotes diverse and inclusive workplaces.
Brown was named to Cablefax’s 2019 and 2020 Diversity List, honoring influential leaders who are shaping the media industry. She is also a new member of the Mediaweek Council and a member of the IAB Video Board.
Brown is a graduate of North Carolina Central University, and in 2018, she completed the NAMIC (National Association for Multi-ethnicity in Communications) Executive Leadership Development Program at University of Virginia Darden School of Business. She resides in Brooklyn, New York with her husband and two children.
Brown has spent two decades at The Walt Disney Company, beginning her career as a sales planner at ESPN. Prior to her current role, Brown served as vice president, Multimedia Sales, Disney Advertising Sales, overseeing multimillion dollar investments from one of the largest agency holding companies. Over the years, she has worked extensively on upfront strategies and negotiations and developed expertise in creating sponsorship opportunities and custom advertising strategies for brands and agencies. Before Disney, Brown represented clients on the agency side as an assistant buyer at Universal McCann.
Brown is committed to advancing diversity in the workplace and the industry at large. She serves on the DMED DE&I Council, is an executive sponsor of DE&I for Disney Advertising Sales and co-leads leads a team of advocates on diversity and inclusion initiatives at The Walt Disney Company. She recently spearheaded efforts to secure Disney Advertising Sales’ sponsorship of ADCOLOR in 2020, an organization that promotes diverse and inclusive workplaces.
Brown was named to Cablefax’s 2019 and 2020 Diversity List, honoring influential leaders who are shaping the media industry. She is also a new member of the Mediaweek Council and a member of the IAB Video Board.
Brown is a graduate of North Carolina Central University, and in 2018, she completed the NAMIC (National Association for Multi-ethnicity in Communications) Executive Leadership Development Program at University of Virginia Darden School of Business. She resides in Brooklyn, New York with her husband and two children.
