Frans has over 20 years of experience building and growing media, technology, and data companies with a consistent track record of successful $100M+ exits and a proven ability to positively impact larger organizations. His functional areas of expertise include sales/GTM strategy, SaaS/DaaS business models, product management, product strategy, corporate development, and global expansion. Frans currently serves as Vice President of Market Development for TransUnion’s Media and Entertainment vertical where he focuses on sales and market strategy, translating customer needs into scalable products, and strategic partnerships.

He previously served as the Chief Operating Officer a TruOptik (recently acquired by TransUnion) where he oversaw company growth, product management, and corporate development. Before TruOptik, he served as the VP of Advanced Advertising Strategy and Operations at Comcast where he focused on global advertising strategy to support the TV ecosystem at large and a number of acquisitions to support that goal. Prior to Comcast, Frans was one of the first employees and served as Senior Vice President of Global Solutions and Corporate Development at FreeWheel contributing to the company’s eventual acquisition by Comcast. He also held key management positions at aCerno (acquired Akamai), Cendant, and DoubleClick (acquired by Google). He is an advisor to several startups including Iris.tv, SpringServe (acquired by Magnite), and OpenSlate (acquired by DoubleVerify). Frans graduated from Boston College with a B.A. in Political Science and Marketing and later received his MBA from NYU Stern School of Business. He lives in Westchester, NY with his wife and two sibling rescue dogs.