Pat Abrams is a Director of Sales at Viant based in New York, where he and his team oversee several Holding Company and Mid-Market Regional partnerships. Throughout his years at the company, he has leveraged Viant’s addressable Adelphic software to help clients achieve measurable outcomes of their programmatic media investments. Pat is a trusted advisor when it comes to navigating the constantly changing media landscape and is an expert on data and identity, omnichannel media solutions, and advanced measurement & attribution. Born and raised in NJ, Pat has spent the last 8 years living in NYC and tries every new restaurant, frequents concerts, and attends Marvel movie premieres in his free time. He attended George Washington University, where he earned his Bachelors of Business Administration with concentrations in Marketing and Finance.