Tracy YoungLincoln
Chief Client Officer
Kinesso
Tracy YoungLincoln, Chief Client Officer, Kinesso, has centered her career around the motto “Inspire, Enable, Invent.” With more than 20 years’ experience in the industry, in her current role Tracy is responsible for identifying client business problems and designing bespoke solutions that will enhance data strategies, consumer engagement, marketing efficiency, and global compliance.
As CCO, Tracy ensures there is consistency for clients in their data and technology journey with Kinesso, that their investments are tied to key business results, and that client voices are at the center of Kinesso’s transformative solutions.
Tracy’s prior roles include EVP, Global Client Solutions and Success at Kinesso, as well as seven years with Publicis Media Groupe, where she led intelligence, data, and technology teams across multiple agencies — Moxie, MRY, Zenith Media, and Unit 3C — building proprietary technology, innovation practices and driving performance marketing for clients like Verizon, Delta, Audible, Kellogg’s, Walmart, Coca-Cola and eBay.
Particularly proud of developing the Applied Behavioral Science team while at Publicis, Tracy created a unique team and set of products designed to better understand humans and why choices are made to better influence marketing for clients. This unique offering combined neuroscience and AI technology into the end-to-end workings of how media, creative and experiences were developed and improved for clients.
Tracy also takes great pride in her title “patented inventor.” In 2011, Tracy earned a patent for “Advertising and Website Feedback Systems & Methods,” an analytics platform and performance algorithm that provides an avenue to highlight performance across all media channels and experiences.
As CCO, Tracy ensures there is consistency for clients in their data and technology journey with Kinesso, that their investments are tied to key business results, and that client voices are at the center of Kinesso’s transformative solutions.
Tracy’s prior roles include EVP, Global Client Solutions and Success at Kinesso, as well as seven years with Publicis Media Groupe, where she led intelligence, data, and technology teams across multiple agencies — Moxie, MRY, Zenith Media, and Unit 3C — building proprietary technology, innovation practices and driving performance marketing for clients like Verizon, Delta, Audible, Kellogg’s, Walmart, Coca-Cola and eBay.
Particularly proud of developing the Applied Behavioral Science team while at Publicis, Tracy created a unique team and set of products designed to better understand humans and why choices are made to better influence marketing for clients. This unique offering combined neuroscience and AI technology into the end-to-end workings of how media, creative and experiences were developed and improved for clients.
Tracy also takes great pride in her title “patented inventor.” In 2011, Tracy earned a patent for “Advertising and Website Feedback Systems & Methods,” an analytics platform and performance algorithm that provides an avenue to highlight performance across all media channels and experiences.
