Barbara Pawar is the Vice President of Adverity’s North America business where she provides Marketing executives with the leading integrated data platform, enabling them to make insights-driven decisions, faster and easier.

Prior to Adverity, Barbara led Amazon’s $120M B2B tech, media and telecom (TMT) business across mid-market and enterprise. An advocate for professional women, Barbara founded the Amazon Business Women’s Advocacy Circle (WAC) in 2020 to promote a more inclusive workplace for women. This resulted in 300% YoY growth in promotion and recruitment of women-identifying professionals. Barbara came to Amazon from Gartner where she advised Fortune 500 media and retail brands on technology innovations. She brought her experience from Bloomberg LP to Gartner. At Bloomberg, Barbara led teams providing data and SaaS solutions to the largest brands. Barbara started her career in politics and served in the President George W. Bush White House and as a lobbyist before working in technology.

Barbara is a member of the Junior Welfare League of Huntington, NY and a member of CHIEF. She is pursuing her MBA from the University of Massachusetts Amherst and holds a Bachelor’s Degree in Political Science from the University of Central Florida. She is based in NYC.