Matthew Jamison serves as Group Vice President of Digital and Demand Partnerships for DIRECTV Advertising. In this role, Matthew leads the advancement of partnerships enabling clients to leverage data and platforms to reach audiences across linear and streaming services. Additionally, he works across product and operations to develop go-to-market strategies for direct and indirect sales. Prior to joining DIRECTV, Matthew oversaw Xandr’s global marketplace group and agency sales, where he focused on programmatic partner development and ad tech integrations. With over fifteen years of experience in digital advertising, Matthew has held various roles leading global agency development, ad monetization and programmatic for Yahoo, Activision Blizzard, Warner Media and others.