Martin Kihn is SVP of Strategy for Salesforce Marketing Cloud, where he guides planning for the next generation of solutions for the #1 Marketing Cloud. Before joining Salesforce in 2018, he led the data-driven marketing practice as Research VP at Gartner, focusing on ad tech and analytics. Before that, he was VP and director of strategy and analytics at various Publicis Groupe agencies, including Digitas, specializing in digital marketing analytics. After earning his MBA from Columbia Business School, he worked for a time as a management consultant – an experience described in his book, House of Lies, which was the basis for a Showtime series starring Don Cheadle. His most recent book is "Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement" (Wiley).