Martin Kihn is SVP of Market Strategy for Salesforce Marketing Cloud, where he guides planning for the next generation of solutions for the #1 Marketing Cloud. Before joining Salesforce, he led the data-driven marketing practice as Research VP at Gartner and was VP and director of strategy and analytics at various Publicis Groupe agencies. He also worked for a time as a management consultant – an experience described in his book, House of Lies, which was the basis for a Showtime series of the same name. His most recent book is "Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement."