Binda joined Connatix as the first NY sales member and helped develop & shape go to market products while establishing holding company partnerships across East and West regions. During her time at Connatix, Binda has leveraged Connatix's Deep Contextual product to help DTC brands align their ads with relevant video content within Connatix's video player. Recently, Binda moved over to the revenue retention side of the business where she heads up a department focused on driving client success and is a trusted advisor amongst her peers and clients.


Separate from her day to day role, Binda is deeply passionate about creating a more equitable advertising ecosystem and serves as the DE&I client lead at Connatix where she advises clients on how to most effectively set up and execute across minority owned media.