Vice President, Programmatic Strategy
As the senior programmatic strategy lead for Team Microsoft at Carat, Lisa manages the programmatic team and spearheads the ideation and implementation of programmatic strategy for Microsoft. Her strategic guidance has paved the way for clients as they navigated numerous strategic pivots and industry updates including work developing a clean supply strategy and preparing for 3rd party cookie deprecation. With an aptitude for distilling complicated media challenges into digestible problems and integrated solutions, Lisa is well-known for her collaborative and forward-thinking approach. She brings a wealth of understanding to the table with an emphasis on ingenuity, emerging channels and technology partnerships.