Mirza Baig, SVP Global Identity Practice, Kinesso, is a tech enthusiast, leader, and evangelist with 20 years of experience in the ‘MadTech’ space. Over his career, he has empowered brands to mobilize their customer data, and deliver personalized experiences across value-driven journeys. Mirza began his career as a developer, but quickly expanded his expertise into the world of Digital CRM, Loyalty, and Identity.

As an innovator in the space, Mirza has pioneered 1:1, rules driven marketing practices in a number of solutions which have now been “productized” into various marketing tech stacks he’s been a part of. Prior to Kinesso, he was at Publicis Epsilon, where he led historic growth and development efforts across multi-line products and services.