Paul Thau is the President of Winterbridge, a media buying agency that services a diverse array of advertisers in the B2C, B2B and Non-Profit industry verticals. Paul started his career on the client side in the 1990’s where he introduced enterprise level organizations to the world of online marketing. In 1999, Paul was recruited to launch a digital division for a traditional agency, where he oversaw media campaigns for dozens of Fortune 500 marketing organizations including American Express, Chase, Scholastic, Conseco, Colonial Penn, Kraft, Nestle, Electronic Arts, and Disney. Paul played an integral role in the acquisition of the agency by Omnicom in 2006, remaining on board for two additional years to oversee the transition. In 2008 Paul co-founded Winterbridge, which plans, buys and manages media across both traditional and digital channels with a specialty in performance-based campaigns stemming from its proprietary cost-per-acquisition offering. Winterbridge leverages advanced data analytic applications and integrations to formulate sophisticated insight into multi-channel attribution measurement to yield optimal efficiencies and campaign performance.