E.J. Kapela is a Vice President of Analytics at Horizon Media where he and his team work closely with clients, strategy, and investment teams to drive optimizations through analytics & measurement. His motto, “Analytics is an evolution” has never been more poignant, as the media landscape is ever changing and to drive true optimization for clients, agencies must evolve and adapt. Having worked with clients ranging from CPG to Pharma and almost everything in between, he brings a unique perspective to measurement and analytics. His passion is working collaboratively to drive growth for clients, whether via KPIs, education, or both, no matter the industry. He’s a lifelong New Yorker, who now lives in the suburbs of Long Island with his wife, Mary, and two boys, Jay & George.